By Jon Allo
Personal branding is important for any business owner or person who wants to promote their business, products or services. When the public views you as an expert, they are likely to trust you more and want to hear more about what you are saying about a variety of topics. They will buy from you more readily because they trust you as an expert.
Become an Author
Publishing a book as an author can open many doors, especially if the book is well received. Today it’s easier than ever to add “author” to your list of accomplishments due to Kindle Direct Publishing. Don’t allow anyone to tell you that it won’t work and it’s not a good way to become an expert. It does, and it is.
Become a Speaker
If you have a lot of knowledge about a particular topic, consider adding public speaking to your resume. Speaking to groups of people has long been established to advance expertise, and nothing has changed. After all, the audience members will automatically assume you know what you are talking about or you wouldn’t be talking.
Create an eCourse
Teaching what you know to others is a clear sign that you’ve mastered something enough to demonstrate and teach it to others. You can put courses on your own website, deliver them through email, or put them on a third party site like Udemy.com.
Don’t stop using your blog as a method to get your words out to your audience just because you move up in the world. Keep blogging at least weekly, but perhaps create longer content that is more authoritative in nature, providing a lot of in-depth information to your viewers.
Become a Regular Guest
You can be interviewed on radio, in print, and online by making yourself available. Contact your local press and let them know that if they do stories on your niche, you are available to speak to them. They are good people but busy, so they’ll be more likely to use someone who’s offered than to chase down those who haven’t.
Start a Mastermind Group
A private mastermind group is a great way to establish and build your personal brand. You’ll end up with a good solid fan base that knows your secrets and understands how you tick. They’ll become promoters of your work, and in the process you’ll earn some extra income.
Study Your Niche
Never stop studying. Time goes forward and things change. What was true just a month ago might not be true today. Don’t be afraid to change your opinions and ideas based on the information you learn. To stay relevant in a niche you have to stay connected enough to understand what’s new.
Branding is important for small business owners as well as large ones. If you have a limited budget, smart branding is perhaps the most inexpensive business tool you can create.
To learn more about how to make you and your business stand out, download my free checklist, Branding For Small Businesses at https://jonallo.com/branding