How to Create Focused Strategy Goals

by Jon Allo

It’s hard to achieve anything without a goal. Whether you’re coaching a football team or running a business, you need a strategic plan.

A strategic plan helps to look at all the things your business can achieve and narrows them down to what your business is good at. Strategy goals also help business owners determine where to spend money, human capital and time.

But, how can you create focused strategy goals?

1. Remember Your Vision/Mission

Your vision explains where you want to be in the future and it’s how you want others to view your organization in the future.

A mission statement describes how your company will achieve its vision. It describes the “what.” So, as you develop a mission, it’s vital to ask yourself, “What am I passionate about? What do I value?

Every business should have written vision and mission statements. These statements help you to make decisions based on what’s important for your business.

Focusing on your vision/mission statements will help you and your employees remember what’s important as you go about doing your daily tasks. Remembering your vision/mission helps you and your employees to remain focused and bound in common purpose.

2. Focus on the Big Picture

When creating strategic goals, remember the reason you started your business.

  • Who do you want to serve?
  • What products/services will you offer?
  • What is your mission?

These are the primary reasons you’re in business and they should always be at the forefront when you’re making decisions. Seeing the big picture will help you stay focused on your goals, and the daily hassles of running a business won’t distract you.

3. Concentrate on Your Big Goals

To create focused strategy goals, it’s important to focus on your big goals.

  • Do you have a specific amount of income you want to make during the year?
  • Do you want to launch multiple products?
  • Is there a lifestyle goal you want your company to support?

Every business owner’s goals will be different, but remember to include yours as part of your strategic plan. Always keep it simple, high-level, and targeted.

4. Stay True to Your Target Market

You’re in business to serve your customers. Ask them what they want and what they like most. Getting feedback can eliminate the stress and hassle of trying to predict what your customers like.

Surveys are simple to create and they add value to the customer experience. Getting feedback might even help you set a few priorities you’d never have considered.

5. Reflect on Successes and Failures

Many successful entrepreneurs not only reflect on what worked but also on what didn’t. Explore why things worked or didn’t. This will help you know what to avoid in the future.

Companies that survive the long term are those that identify where they hit the mark and also where may have failed. Take time from the daily activities to reflect and reposition based on what you see.

By staying focused on your vision, focusing on the big picture, and reflecting on your successes and failures, your business can weather the storm of distractions, daily unpredictable moments, and market challenges. Staying focused on your goals in a structured way can help any business owner succeed.

Every business owner will occasionally make mistakes in their business. We wouldn’t be human if we didn’t. It’s all part of the learning process. Although mistakes are going to happen, you can avoid a number of common business mistakes. Download my free checklist, The 10 Most Common Business Mistakes at