By Stephanie Rosendahl
Many businesses just getting started are finding that the competition for attention on the web is fierce. And these businesses are finding that by going green, they are displaying their corporate responsibility, but they are also finding that there are financial benefits to going green. So how does a new business go green in a responsible way? Start by doing some research on the web and list the ways of which a company can go green. If a company is going to claim to be green, then it must have the consistency in every aspect of the business model. If your business is going to claim to be green, then you must practice what you preach.
Top Ten Ways a New Business Can Go Green:
- Comply with all environmental regulations that are relevant to your industry. Compliance not only reduces your company’s environmental footprint, but it also protects the business from any legal actions or fines from the government.
- Develop a company-wide environmental plan. Developing a strong environmental plan will help define the corporate culture and boost the energy efficiency of your company to minimize its footprint. The plan should clearly detail the company’s green strategy and encourage divisions throughout the company to follow more green business practices that help to shape the company’s overall environmentally-friendly objectives.
- Build green. If your company is opening a new office or expanding locations, now is a good time to include as many energy-efficient features as possible. You can look to install energy-efficient heating and air conditioning systems, as well as appliances, equipment and lighting.
- Buy green products and services. When buying necessary supplies or producing service providers for the company, it is important to think green. Businesses owners should consider filling the supply closets with products that are made from recycled materials or can be recycled, bio-based and non-toxic. Look for office equipment that has an energy-efficient rating, such as Energy Star.
- Choose green web hosting. Many business owners have decided to go green with their web site in order be more consistent with their green plan-of-action. Choose a web host that is carbon neutral and offers environmentally friendly wind-powered or solar-powered web hosting. Moving a web site to another web hosting provider is not a difficult task, and many web hosts even offer a free site migration service.
- Adopt energy efficient practices. Using more energy-efficient office equipment and implementing energy-reducing practices in the office will help save the environment and your bottom line. Employers should stress to employees that they be prudent and conservative with their energy use and provide energy-saving tips.
- Reduce, reuse, recycle waste generated. Streamlining the company’s operations can reduce waste and lead to substantial savings and increased productivity. To save money and reduce waste, small businesses should use post-consumer recycled products and cut back on excessive packaging of products.
- Conserve water. A water-efficiency program not only reduces your company’s strain on our nation’s water supply, but it also reduces your company’s costs from buying, heating, treating and disposing of water. Small businesses can reduce water waste by implementing water-saving equipment utilities and should always try to minimize discharges to sewers.
- Adopt a company-wide pollution reduction plan. Every business creates waste, but it’s how you deal with it that separates you from the herd. Take steps to minimize waste, whether paper, dirty water or hazardous or toxic waste that requires special handling or disposal.
- Create a green marketing strategy. Spread the word about your environmentally-friendly business by incorporating “green” claims in your marketing strategy to boost your brand image. Refer back to tip #5. Many green web hosts offer an emblem or a certification program for webmasters who want to use their web site to display the company’s “green” environmentally friendly status.
Ms. Rosendahl has over 19 years experience in systems analysis, hosted applications, and management as well as 13 years experience in web hosting and Internet marketing. Ms. Rosendahl has a Bachelors from Houston Baptist University with a double major in Computer Information Systems and Business Management. Stephanie is the founder and CEO of website hosting firm – GreenHostIt.com.