By Dharmendra Ahuja
Are you unable to grab enough audience although you are working with one of the best presentation design company? Why? Because, you might just be doing it the wrong way. To make your presentation effective and one of the best presentation designs simultaneously, you need time and proper planning. But what’s the use of creating one, if it doesn’t convert your audience or let’s say at least grab their attention? So here are some mistakes that you dare not make in your target towards an effective presentation.
Not using enough white space:
Experimenting with too much colors is not what a business presentation demands. Colors are good but when it comes to corporate presentation designs, you need to be extra careful while choosing colors. Not using enough white space can be a major mistake when it comes to corporate presentations. White space promotes clarity and makes the slide content look cleaner. This may enhance your audience’s attention towards your presentation.
Using too much text:
We understand that you have a lot to convey to your audience. But stuffing too much information in every slide is irrelevant. Make sure your designing company knows this for a fact. Because your audience is not going to read any of those slides line by line. And even if they did, they wouldn’t understand any of it. All they need is a gist of what you want to convey. They simply need to know how your presentation is useful for them. That’s it. So, minimum texts and explaining the rest is what you need.
Using the same old graphics:
Let’s face it, the audience is bored of seeing the same old graphics. According to psychology, humans always want to see something new every time. Repetition bores them. Say goodbye to those in-stock graphics/images. Instead ask the presentation design company you’ve hired to try some more professional looking images that can grab you more audience.
Using a lot of Jargons:
Jargons are good but too many of them can spoil the language of your presentation. You need to understand that not everyone is well versed with Jargons. And repetitive usage might raise chances of misinterpretation among the audience. Ask the designing company to use Jargons sparingly and wisely so that it doesn’t spoil the presentation.
Too many slides:
You might not realize but your audience might just be losing interest, while you’re busy rushing from one slide to another. The audience needs time to absorb the content of one slide. And bombarding them with another one might just be a killer. Do not overload the audience with a lot of content in one go. It would make a simple thing look complicated. Ask the designing company to design few relevant slides only.
No coherency in Slides:
Before presenting to the audience, ensure if the slides are in flow. You should know which slide should be displayed first and which one later. Lack of a flow will distort the entire meaning of the presentation and the leave the audience confused. Maintaining the overall flow is therefore, a welcome step to create an effective presentation design.
No questions-answer round:
You cannot end your presentation without addressing the queries of the audience. As much as an effective presentation design is important, so is a question round at the end. And a lack of it might let your audience go with confused heads. So instead of ending the presentation vaguely, keep a separate section for questions, answer them confidently and there you go! You have a made a client already.
Not making a proper eye contact with the audience:
When it comes to confidence, eye contact plays a very important role. Clients/audience need assurance that they can trust you when it comes to your product/service. And it partially depends on the way you present. And it’s your responsibility rather than the presentation design company you’ve hired. If you consistently face your slides instead of the audience, they might have a tough time trusting you. This can further damage your reputation. Make sure you practice a lot before the final presentation to build up a confidence level.
Presentations and presentation designs are important part of your business deal. It’s the single chance you get with the audience to make them trust you. So, make sure you give your best. Don’t make the above mistakes and ruin that one chance with the audience. Find out where you go wrong, work on it and ace your next presentation!