by Julia Purcell, Senior Marketing Executive, Sigmar Recruitment
Changing the way that employees understand and interact with culture can significantly increase engagement in the workplace. I’ve listed 7 ways to boost employee engagement through cultural realignment:
1. Talk About Culture
Management need to communicate the culture of the company to all stakeholders in order for everyone else to understand what the company believes in. Buy-in from management is essential.
2. Energise Existing Jobs
Offer job rotation, job sharing and combine tasks so that staff are not doing the same thing every day. Introducing a new task which will improve abilities or push employees to learn new skills will motivate staff to improve in their role. Forming self-directed teams can help employees feel like they are in control of their jobs and have a say in the company.
3. Hire for Fit
When hiring for new staff it is important that companies don’t just hire people with the right skills, without judging if they will fit in with the company culture. An introverted project manager can be detrimental to an IT project so knowing your culture and the culture of the job role you are advertising is paramount. If outsourcing the hiring process to a recruitment company, it is important that the company understands the culture that you are portraying. In a climate where new recruits are hard to keep and are constantly changing jobs for a better company fit, knowing both the culture of the company and the role can save a company time and money
4. Leverage Manager/Employee Relationship
Employee satisfaction relies quite closely on the affiliation they have with their manager. Frequent praise and recognition will empower employees to keep up the good work but if managers are too busy to take notice of their team or to spend time talking with them this bond will turn stale, leading to eroded trust and confidence on both sides of the relationship. Taking the time to schedule meetings with team members and keeping note of the work that your team is doing will leverage this relationship allowing a confiding and open connection.
5. Upward Mentoring
Mentoring does not always have to be downward. For employees that have been in the company for a longer period of time and understand the inner working of the company they can provide valuable insight that managers may not have thought of before. Fresh eyes can alert companies to newer technologies and more efficient ways of doing jobs so do not discount something until you have tried it
6. Job Referral Bounties
Offering rewards for employees finding and placing workers in your company that suit your culture can prove a successful recruitment strategy. Presenting long-term bounties are even better as employees are motivated to help others progress through impromptu coaching and team working.
7. Measure Improvements
Send out surveys every two to three months to measure key performance indicators to see if the culture is changing for the better and if people are becoming more engaged. Measuring the profit and productivity levels in the company overtime can also highlight how successful the project is. Conducting six monthly reviews where employee satisfaction rates are measured and bench-marked can show if some employees are lacking culture fit. Having a programme in place to help these employees find their feet can further promote engagement in the company as you are showing staff that you value them.
About the author
Julia plays a key role in the marketing and branding of Sigmar Recruitment and is responsible for Sigmar’s communications activities. She has successfully project managed the following events; Talent Summit 2017 and National Employment Week 2016 – Ireland’s largest HR conference. Julia is also a regular media contributor, writing regular blogs and features.