How Mobile Keywords Will Improve Your Recruitment Efforts

by Joel Lee, SEO Marketing Specialist at Trumpia

When you are trying to find the most qualified candidates for your open jobs, it’s time to harness the power of mobile keywords. When you recruit with mobile keywords, you will be able to reach a wider audience. People who are looking for jobs are doing so on their mobile devices. Reach potential job candidates on the devices they are using to search, and you are going to find you have more candidates for each job you post.

If you know how to use social media platforms to find job candidates, then you are already using a modern technique to reach those using mobile devices. When you add mobile keywords into your recruiting strategy, then you are going to see huge improvements in the quality of candidates you attract. When you implement mobile keywords, you can advertise you keyword on your social media platforms. When a candidate wants to learn more about a job, all they have to do is text in the keyword and an automated response will give them more information.

Communicate Effectively with Text Messaging
Your HR department is busy and there are always ways to make the job of your HR staff easier. Streamline HR processes with texting and you will see your communication improve. Whether you need to send out a message to set up an interview time, or you want more information before you choose to interview a candidate, text messaging can get you the information fast. The ability to send text messages to job candidates makes onboarding much easier.

How Mobile Keywords are used to Find Job Applicants
Mobile keywords should be easy to remember and offer some sort of description as to what the job is about. For example, if you are hiring for nursing positions in a hospital, you can simply write, “Text NURSE to 12345 to learn more”. In addition, you can use words such as “MANAGER” or “SUPERVISOR” if you have a number of managerial positions you want to fill and have a general description for your potential managers.

After creating your keywords, you have to let potential job candidates know the keywords exist. Post your keywords on your social media platforms, in job forums, and on your website. When you’ve already developed a list of text messaging subscribers for your company, you can send out a text to relevant recipients regarding the keyword and any job openings. This will streamline your recruitment process.

Remind Job Seekers Why It’s Important to Text in Keywords
Be clear why you want people to text in your keyword. Remind job seekers that they are going to receive additional information about potential job openings when they send a text. They will also be added to your list of subscribers in the event you have additional job postings in the future. Once you have the ability to send out marketing information through text messaging, you will have a wider pool of candidates to choose from.

Learning how to use your keywords effectively is a process. When you are a recruiter, your most important job is finding the most qualified candidates you can for each job opening. Text messaging can be a powerful tool in your recruiting efforts, but this is just the beginning. Once you are able to reach out to job seekers that have signed up to receive texts, you have a built-in audience for all of your future recruiting. Use the power of texting and reach candidates on the devices they actually use every day.

About the author
Joel Lee is the SEO marketing specialist at Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement,
Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass
texting and landline texting use cases.