How does recruitment technology complement your employer brand?

by Beth McClements, Marketing Executive for Webrecruit Ireland.

There is no denying that employer brand is important when recruiting in an exceedingly competitive market. As a result, the introduction of Applicant Tracking Systems (ATS) is becoming increasingly popular for businesses that want to both manage their own recruitment processes whilst also enhancing their company brand.

As the digital world evolves, online recruitment advertising may be easier than ever before, but in what ways does an ATS compliment your branding initiatives and how can it be used?

What actually is an ATS?

An Applicant Tracking System is a piece of recruitment software that allows you to find, attract, manage and recruit candidates on one platform. It alleviates the need for email submissions, endless CVs, spreadsheets and hard copy applications, and instead allows you to centralise the internal recruitment process through one management tool.

How does this assist your recruitment processes from a branding perspective?

1. It creates a positive relationship with candidates
An ATS will allow you to include your employer logo and design across all of your candidate communications, including your job adverts and online application forms. In addition, an ATS should allow you to update candidates on their application at each stage of the process, without the need to send each candidate individual emails.
By including a company stamp on your communications and campaigns throughout the candidate journey, this will allow candidates to associate the seamless, stress-free application process with your company brand.

In turn, this will keep your brand front of mind as an employer for active candidates, making it easier to attract top talent to your roles.

2. It establishes a reputable employer brand
According to the LinkedIn Global Recruiting 2015 Survey, 56% of talent leaders report that their brand is a top global priority. It goes without saying that if your brand is recognisable, both active and passive candidates are more likely to show interest, research and consider working for the company.

In the long term this can help strengthen not only application numbers but also retention rates.

3. Enjoy the long term benefits.
The best way to improve and adjust your recruitment strategies is by understanding what has worked in the past and what hasn’t. An ATS gives you the ability to create custom reports that will eventually help identify opportunities to improve upon. Utilise your ATS to report on quality of hire, cost-per-hire, time-per-hire and retention rates. You can pull previous reports out of the archives to help benchmark prior talent sourcing and use these as a comparative tool for similar roles and industry recruitment in the future.

Webrecruit Ireland has developed sector-leading recruitment software, Fusion, to be tailored to your individual recruitment needs. For more information on how Fusion can help build your employer brand, request our brochure.