by HRHQ Editorial Team
The Minister for Social Protection Dara Calleary has launched a major national awareness campaign for the new Automatic Enrolment Retirement Savings System, now called ‘My Future Fund’.
The rollout of My Future Fund in Ireland is well underway, with the lead up to the January 2026 launch involving targeted communication and intense engagement with key stakeholders such as employers.
The multimedia advertising campaign will further inform people about how the new system will work, who can participate, and what it will mean for them.
Announcing the launch of the awareness campaign, Minister Calleary said:
“I believe that My Future Fund will transform how people save for their retirement. This landmark policy will help hundreds of thousands of hardworking people in Ireland put money aside for their life after work.
“Auto Enrolment has been talked about for decades. I am delighted that this is finally happening. My Future Fund will mean that two-out-of-three private sector employees who currently have no supplementary pension will get to enjoy a greater sense of wellbeing and financial freedom in the future.”
My Future Fund is a landmark reform that will see employers match the amounts saved by their employees. The State will then top-up each participant’s savings pot by €1 for every €3 they contribute. Investment of those savings will likely see participants’ funds grow further.
To help answer any questions employees, employers or other stakeholders may have, the campaign is supported by a range of information resources on a dedicated online hub alongside informational videos on YouTube (Auto-enrolment explained – YouTube). Webinars are hosted by departmental officials on an ongoing basis and have already been attended by over 10,000 employers, HR professionals, financial advisors and payroll providers.
