Is Knowing Your Strengths And Weaknesses Important In Business?


By Marc-Eddy Drouinaud Jr


No person in this world is perfect. Everyone has his or her own strengths and weaknesses. The person who is aware of his or her strengths and weakness is always more likely to succeed. This article discusses the analysis of the strengths and weakness and the steps to take to overcome them. This is the key to success in business.

Know your strengths and weaknesses


You must have heard about the SWOT Analysis. SWOT Analysis is nothing but the analysis of one’s strengths, weaknesses, opportunities, and threats. Every business has to do this analysis before commencing its activities. This will place you in a better frame of mind and help you achieve your goals with ease.

Be aware of your strengths:

God has not created every man or woman equal. You could be stronger in some areas as compared to t4he others. One should be aware of their own strengths and learn to concentrate on them. Some people are good at accountancy whereas some have proficiency in marketing. A successful businessperson is one who manages to blend these two qualities in equal measure.

Make a note of your weaknesses:

Knowing your weakness is more important than being aware of your strengths. The best part of weaknesses is that while you should know about them, your competitor should not. Once you know your weaknesses, you should take steps to convert these weaknesses into your strengths. When you do this, you become less vulnerable. This can lead to your success in business.

Seize the opportunities:

Opportunity does not knock on doors more than once. You need to have the ability to seize opportunities and never let it go to waste. This is possible only if you are completely aware of your strengths and weaknesses. Nurturing your strengths and strengthening your weaknesses can provide you with more opportunities in life.

Get rid of the threats:

Every business will have threats. Running away from them does not solve the problem. If you are strong enough, you should try to meet the problem headlong. Remember that there will be an opportunity in every threat. If you catch hold of it you will get rid of the threats. This is a sure way to succeed in life. The best way to minimize your threats is to remain grounded in life. This enables you to have strong roots thereby empowering you to fight all kinds of threats.

Of course, you cannot do all these activities alone. Therefore, building relationships are very important.




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