Why We Must Make Leaders Keep Their PROMISES

By Richard Brody 


Why should anyone, believe – in, have confidence, or feel, any leader, is representing and serving his constituents, and organization, instead of any personal/ political agenda, and/ or, self – interest, unless/ until, stakeholders pay more attention, and demand better? When leaders articulate empty rhetoric, and make empty PROMISES, the group, and its mission, as well as, being relevant, and sustainable, becomes seriously compromised! Effective leadership comes from earning the trust of one’s constituents, by under – promising, and over – delivering! With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, how, it’s up to stakeholders, to demand leaders, consistently, keep any promise, they make.

1. Priorities; planning; perceptions: What is the purpose of any promise? How were priorities determined, and, does the leader, commit to proceed, with the highest level of quality strategic planning, to introduce, and implement, the best possible action plan? Do stakeholders perceptions align, with the approach, of the specific leader?

2. Relevant; responsive; realistic: What good is any plan, unless/ until, it is based on a realistic set of events, rather than pie – in – the – sky, or, wearing rose – colored – glasses? Any approach must be responsive to needs, goals, etc, and be relevant, in the short, intermediate, and longer – term!

3. Options; opportunities; organized: An organized plan enhances the potential for success! This must begin with proceeding, with an open – mind, considering a variety of options, and alternatives, and being prepared to recognize, and use the finest opportunities!

4. Motivating; make mark: Only when one seeks to make a mark, for the better, will his proposal, be sufficiently motivating, for those, he seeks to get involved!

5. Integrity; inspiring; ideas; ideology; imagination; innovative: There’s no genuine leading, unless/ until, one proceeds with the utmost degree of genuine integrity! The message must be truthful, yet inspiring, and align quality ideas, with the ideology of the organization! This process often demands the merger of a relevant, well – considered, imaginative, with an innovative mind – set, etc!

6. Service; system: How someone creates the best system, which might, effectively provide the finest service, is a significant factor!

7. Empathy; emphasis; energize: Great leaders must energize others, by placing their primary emphasis, where their stakeholders, get what, they seek! To do so, they must proceed with the utmost degree of genuine empathy, based on effectively, listening, and learning!

8. Sustainable; solutions: Solutions are only beneficial, when they are, both, relevant, and sustainable!

Demand leaders keep their PROMISES! Constituents must do so, if they hope, to get the service and representation, they seek, and deserve!



Richard has owned businesses, been a COO, CEO, Director of Development, consultant, professionally run events, consulted to thousands of leaders, and conducted personal development seminars, for 4 decades. Rich has written three books and thousands of articles. His company, PLAN2LEAD, LLC has an informative website http://plan2lead.net and Plan2lead can also be followed on Facebook http://facebook.com/Plan2lead